In today's world of internet where
there is competition all around, it is extremely important to not
only have a professional and visually appealing website, but it is
also equally important to ensure that your site has all the aspects
perfect and fully functional. To accomplish this task, one must
analyze the website. Now a website consists of different aspects and
it is necessary to analyze all the aspects and their functionality in
order to ensure better returns and search engine results. When it
comes to website analysis, Google analytics is second to none. In
fact, Google analytics is the best solution for website analysis.
Google analytics is basically a tool that helps you analyze
different aspects of a website like number of statistical data
regarding the website such as visits, page views, pages per visit,
bounce rates and average time on sites etc. It is a free service
offered by Google. It provides detailed statistics about the visitors
to a website. With the help of Google analytics, you can measure the
advertising ROI and you can also keep track of your Flash
applications, video and social networking sites. It also gives you
useful information like how people found your site and how they
explored it. It also tells you how you can further enhance the
visitor experience. With this useful information, you can easily
improve your website's return on investment and increase your
conversion rate. You can further enhance the strong aspects of your
website that helped in driving quality traffic to your site. And you
can plan a strategy to empower the weaker aspects of your site.
Google analytics give you a very clear information about the type
of users your site receives. To make business more successful, it is
necessary to be familiar with your users and understand their
requirements so that you can cater to them in a more efficient
manner. Another great feature of Google analytics is that it tells
you what is effective and what is not in terms of how you reach your
audience. To understand this better, consider the following example.
Suppose you have books website with different genres of books. You
will come to know which genres are more popular and preferred by
people. Using this information, you can easily find out what is
working for you and what is not. It also lets you solicit valuable
input from your readers to find out even better what is not working
in your favor. Thus based on this useful information, you can remove
those aspects which are not bearing fruits for you and instead add
more of the relevant content.
Google analytics also frees up your time. Earlier it took a lot of
money and manpower to collect information. But now information is
available at a click. This has helped business owners to work more
effectively. It is an effective tool that provides data regarding web
traffic. You can also use this tool for better business research and
market research. This can help you to take necessary action in order
to reach out to the audience in a much better manner that ever
before. By finding out the number of hits, a business can direct its
advertising either to increase the popularity or to sustain the
popularity that has been earned.
Thus it is evident that Google analytics is a very helpful tool
that helps immensely in improving the overall performance of a site
and hence the ROI of a business. If you want to reap excellent
dividends from your online business, the you must use Google
analytics. It will definitely help you improve your website and
return on investment.
About PixelCrayons-
PixelCrayons is a business web design and
development company that specializes in web design & development,
markup services, CMS services like wordpress development, joomla development, drupal development & ecommerce website development solutions.
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