Tuesday, January 10, 2012

There are two things that count most when it comes to ecommerce website development – usability and security. It is thus very important that you choose the right development platform when it comes to building your online store. Magento development has become a favorite with the businesses as it is a flexible and robust ecommerce platform. In a short life span it has taken lead in the market as Magento developers have designed tens of thousands of online stores catering to a wide array of businesses from those selling clothes and apparels to those which sell niche products via auction.
Statistics show that Magento ecommerce development has increased the conversion rate of businesses which have adopted this technology. The stores come with many exciting features such as live currency converter, social shopping, dynamic shipping and user review of products and services listed which make shopping a great experience for the users. These ecommerce stores tend to engage the audience which increases your sales and revenue.

Reasons for the Popularity of Magento Ecommerce Development
  • Cost Effective – Magento is an open source software which makes it a highly cost effective solution for most businesses especially smaller ones and startups. The operational cost of running a Magento store is low as once it has been built by the developer you don’t need dedicated staff to keep the store running.
  • Advanced Listing – In Magento powered ecommerce stores you can list the products in an advanced manner using categories and sub categories. This allows the visitors to find products they are looking for easily. The site search engine allows them to find listed products for keyword based search.
  • Search Engine Friendly – To run a successful ecommerce store it is important that your website features high on the search engine rankings. Magento generates clean codes which attract search engine crawlers which index the newly added product pages fast and rank them high on the search engine.
  • Carting Solution – Shopping cart is an important element of online shopping and with an advanced carting solution, Magento ecommerce development offers a great experience to the users. They can easily drag and drop items into the cart which is visible to them throughout which makes shopping easy.
  • Customization - It is possible to develop customized Magento solutions to meet your business goals. You can have use the freely available templates and customize them to your liking. If you are looking for an absolutely unique store, you can get a template developed from scratch using PSD to Magento conversion technique.
  • Checkout Ease – One of the things which can increase the conversion rate in an ecommerce website is checkout. With Magento development in place your customers will have the choice to checkout as guest user without registering into the website as a user. They also have the option to make payments via multiple means such as credit cards, internet banking, PayPal etc.
  • Security – Security is of prime importance when it comes to developing an ecommerce website and Magento stores are highly secured and protected against external threats such as viruses and Trojans. They restrict any unauthorized entry into the admin section of the website and process all customer payments through a secured payment gateway.

It is however important that you hire services of Magento developers who have expertise in developing robust store. Ecommerce website development requires high amount of skills on part of the developers who need to understand the needs and goals of the business. Choose a web development firm by taking a look at their portfolio as this will give you a fair idea of the skills and the expertise they possess.

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