Wednesday, April 11, 2012

How Important is Website Navigation for a Website?

One of the most important things to keep in mind while opting for custom web development is navigation. Since a website is all about inter linked pages it won’t be wrong to say that navigation acts like veins and arteries in a good website. Navigation is nothing but letting the user know where he or she is and guiding them to the information he or she is looking for. This can be achieved via a user-friendly navigation panel, hyperlinking within the content and categorizing information in a logical manner.

Easy navigation encourages users to browse through different sections and pages of your website which immediately increases your conversion rate. When you hire a web design company discuss about the navigation apart from discussing the design and search engine optimization factor. Navigation should be user-friendly and avoid trying to be over creative as this might confuse the visitors. Here are a few of reasons which highlight the importance of navigation in a website.

Reduce Bounce Rate – Would you like one page view per visit or multiple page views? We all know how difficult it is to get a visitor to a website in this competitive environment and thus having proper navigation encourages the users to visit multiple pages, thereby bringing down the bounce rate of your website. 

Visitors are Impatient – Studies have shown that most Internet users are impatient and merely stay 8 seconds on a webpage. If they find your navigation hard to figure out they would immediately close it and look elsewhere. Thus it is very important that your users can find the exact information he or she is looking for and navigation plays a pivotal role in guiding them to the information.

Increase Conversion Rate – To convince the users about the quality of your products and service you need to provide them information in detail. Thus having a proper navigation helps as users can browse through your website and gather information about your products and services thereby increasing your conversion rate is terms of increased sales and revenue. 

SEO Factor – To be successful you need to cash in on search engine traffic and this is possible when you have high quality coding and navigation in your website. Search engine crawlers are attracted by proper navigation model in your website thus brining your traffic to your website. You will lose out on search engine traffic in case you don’t have a proper navigation model in your website.

There are a few things that you need to keep in mind while developing the navigation module during custom website development. A multi-tier navigation structure is a must for complex websites; you can make use of bread crumbs in the footer to add different sections of your website. The navigation should also be uniform throughout the website as this makes the website user-friendly. Thus you will need to hire the services of a professional web development firm for the job by taking a look at their portfolio.


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