Thursday, December 22, 2011

HTML (Hyper Text Markup Language) is perhaps the most popular languages in the world that is used to script the documents of any application of website so that it can be viewed in any browser. And HTML Tags or HTML Elements are used to create these documents. To write HTML Tags in proper manner, it is very important to present the content on any website in such a manner that it can be searched easily on different search engines. The scenario becomes more difficult when you got to know that some of the HTML Tags are not supported by all the browsers and then you have to make correction in the markup language codes to make it compatible with most of the browsers.
<!--...--> l <!doctype> l <a> l <abbr> l <acronym> l
<address> l <applet> l <area> l <b> l <base> l
<basefont> l are some of the HTML Tags. 
All these codes are divided into various categories. Title Tags, Header Tags and ALT Text are some of the most important HTML Tags which are used for Search Engine Optimization.

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Monday, December 19, 2011

If you are looking for a reliable and robust web development platform, Drupal is the one for you. This open source CMS web design solution has become very popular with developers around the world. Drupal development is being applied to a variety of websites ranging from social networks to ecommerce websites. Drupal is powered by PHP which helps you achieve structurally strong websites. The clean coding technique attracts search engine crawlers and helps your website attain higher rankings in the search engine results pages or the SERP. It is hardly surprising that some of the most popular websites in the world run on Drupal.

Drupal developers have created a niche for themselves in the market offering customized solutions to businesses taking their needs into account. Apart from development they also promote your website using the social media and other online marketing techniques. With the launch of each new version this platform offers more to the customers easing the process of developing and managing a website.  A lot of web developers around the world have switched to Drupal from the traditional ways of developing a website. In other words Drupal has become the face of effective and affordable web development service.
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Wednesday, December 14, 2011

PHP is the most widely used technical assistance for the purpose of developing dynamic web pages. It is a general purpose server side scripting language which offers robust web development and the PHP based codes can be easily inserted into the HTML documents to help you obtain a highly animated and extremely web compatible website.

Over the time, the PHP technology has been smartly exploited to reveal some of the most promising and highly advantageous web application development platforms which are made available to the users for free. These platforms are also known as open source content management systems and provide easy options for users to develop a web application. Content management system, as the name suggests, aims to manage all the content of the website. And the content includes every display material of your website – be it the written content, the images, videos and etc.

The reason why these CMSs are called open source is because their source code is available for free and they can be freely downloaded from the Internet. Along with letting you effectively manage your website, they provide your web application with highly resourceful functionalities and features. The three most popular and widely used open source CMS are discussed below:

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Thursday, December 8, 2011

Website Development: An Ultimate Tool for Marketing

The concept of marketing a business has turned turtle in the last decade. Prior to that having a website was considered to be a luxury among businesses. But a website has become the ultimate marketing tool today. It can go a long way in boosting the sales and revenue of your business directly or indirectly. No wonder from large MNCs to small startups, everyone looks for a good business web design solution. Web development has become a multi-billion dollar industry due to the flexibility and the marketability of a website.

However having a mere website wouldn’t give you the mileage you need.  Hundreds of businesses would compete against you on the search engines. The solution – custom web development where a website is developed taking your needs into consideration and offering a business web design solution to meet those needs. The website should be designed uniquely to attract customers. The last piece in the puzzle is hiring the services of a good web design company.

This is however easier said than done as thousands of such companies have opened shop in the last few years. So while hiring the services of a web design company you need to be careful and choosy. Make sure that they offer custom website development solution before you seal the deal with them. Take a look at their portfolio and see the kind of projects they have done in the past to judge their expertise.  Having said all that let us see why a website is considered to be the ultimate marketing tool.

  • Cost Effective – Marketing a business using a website is cost effective. In fact once a website is up and running you can promote your business without incurring any cost. It gives you the opportunity of taking of your large competitors. No other form of marketing would allow you this luxury. The only thing that you need to ensure is that your business web design is attractive for the visitors.

  • Conversion Rate - If you have a website, then your customers are only ever a few clicks away from completing a purchase. In others media customers need to make a phone call, or go to a shop to make a purchase of product whereas a business website increases your conversion rate significantly. It ensures you a higher return on investment compared to others.

  • Wider Reach – No other medium offers you the reach that a good business web design does. You can cater to a global audience sitting in any part of the world.  In today’s world where globalization has become the synonym of business it gives you ample opportunity to know the marketing potential of your business in other parts of the world. 

  • Interactive – A website is a highly interactive marketing tool. It allows you to connect with your audience and get real time feedback from them. This could be aggressively used during new product launches, offering support to your customers or knowing their feedback on your business. This feedback mechanism can help you better your business and offer better quality products and services of the customers. 

  • Shelf Life – How many hours does a TV campaign last? How long can a print ad market your business? Online media has an infinite shelf life and once an promotional content be it in the form of a blog, image or an multi-media element is posted online it remains active for a much longer period compared to any other medium. It is a 24x7 medium which adds to the convenience of the users.
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Thursday, December 1, 2011

Set Different Fonts for Your Website Using CSS

Website development bears good results if it is done carefully keeping all the essential points in mind. CSS is a great and advanced language that helps in designing light web pages. When it comes to a visually appealing and user friendly website, there are many factors that decide how attractive and user friendly a website would be. Fonts also play an important role in enhancing the look of a site. Therefore, it is imperative to select right fonts for your site. CSS is a great language using which you can set different fonts for your website.
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