Friday, February 11, 2011

Web Designing Tips to Boost Search Engine Optimisation

When it comes to web designing, most of the people focus only on making it as attractive as possible. Consequently they end up making it too much cluttered with too many images stuffed in. This is the wrong approach. Web design should be attractive yet simple. It should have a clutter free look and user friendly features. A well designed website not only generates more traffic but also fares well in search engine ranking. Search engine optimisation is indispensable for the success of any online business. A good web design is the first step towards attaining good search engine results.

While planning for the web design, it is necessary to focus on the appropriate structure and content. It helps in achieving high search engine rankings. It is the website content which ultimately decides what rank your website will ultimately achieve on search engines. A good business web design company help you to achieve this perfect web design for your website. With the help of a good web designing service, you can get a good web design which ensures good search engine optimisation. Discussed below are some of the tips to boost your SEO.

1.First of all, when it comes to the structure, you should always use the layered navigation structure. This really helps in improving the search engine optimisation of your website. It assists the search engine robots to crawl easily to your website.

2.It is important to use the layered content structure in your web design. Use headings and subheadings for dictating as to what topics are being covered in your content.

3.The main menu items should be contained in the footer sitemaps. You can ask your web designing company to incorporate them in your web design.

4.Make use of breadcrumbs which show the visitors their position on your website along with quick links to the other pages of your site. This helps in building up the internal links in your website. It improves your search engine rankings too.

5.Try to make every page of your site unique. Google evaluates the relevancy of every page based on the type of content they contain. There should be different content on every page and it should not be copied from other sites.

6.There should not be a repetitive word in the website layout. Make the content fresh and new on every page. Repetitive content can dilute the value of the important and informative content of your site.

7.Create a separate web page for each keyword or keyword phrase. This is one of the best ways to rank a website for a particular keyword phrase. A dedicated page for each product or service will also ensure a good user experience as they will land directly on this page from the search engine results, making it much easier for them to buy online.

By adhering to the above mentioned tips you can easily improve the search engine optimisation of your corporate website design. Just make sure that you hire a good and reputed custom web development company.


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